Designing new labels

A fair bit of effort goes into the labels. After deciding on the template to use, It was the search for quality images. Much like finding the Malt/hops/yeast profile of the beer itself it can be hard at times.

After some initial trying, I found that the "pin-ups" created a really cool label with a lot of potential.

Its about matching the label to the beer itself.. not always easy (I`ll get back to that) And of course I want it to look great. The people that drink our beer are mostly male, and the pin-up designs have received great praise. If you saw one in the shop, would you not give it a try..

So the latest brew was a german Kølsch. The naming was really hard, but suddenly i recall that I used to call my son Special K (as his name is Kevin)

Kølsch is a very light german ale, that is as close to a lager as you can get. So my design thoughts go to summer, and lightly dressed pinups..

Here you can see the result (the ABV is not updated at this stage)